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CSE590/MB590 Special Topics(1.5 credits)
  - Business Analytics

This course introduces to you the latest analytical concepts, tools and methods in data mining, statistics and machine learning used to solve critical business problems in an organization.
  • » 23 hours (8 weeks) in class lecturing plus dedicated mentoring sessions from our faculty of industry experts
  • » 1.5 semester credits for both certificate and master’s degree
  • » Access to high-quality live class recording
  • » Online live classroom available for all classes
  • » Lifetime learning resources for our students
  • $ 990
Course Description

This course introduces to you the latest analytical concepts, tools and methods in data mining, statistics and machine learning used to solve critical business problems in an organization. In this course, you will learn to identify, evaluate, and capture business analytic opportunities that create value. You will also learn how to transform data into deep business insights and actionable business strategy. This is a very practical course that focus on real business cases and examples, based on the actual working experience of the instructor as a senior data science marketing director.

COURSE OBJECTIVES

At the end of the course, you will gain a holistic view of common analytical problems in the key functional areas of an organization, including but not limit to product, operations, finance, sales and marketing management. You will know how to solve these business problems using the most effective tools and methods in data science. This course will position you as an analytical expert or leader in your organization who understands where and how to apply advance analytics to create business value.

Your Instructor

March Liao

Mr. Liao is an industry recognized thought leader in advanced marketing analytics and data science. Currently, he is the senior director at Workday. He has over 20 years of experience in business analytics, enabling data-driven decision making for executive leadership teams in finance, operations, sales and marketing.